How Big Is The Pool And Spa Industry? Find Out The Surprising Truth!

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The pool and spa industry is a massive market, comprising countless subsectors that cater to a diverse range of customer needs. It encompasses everything from large commercial pools at hotels and resorts to tiny backyard spas in residential properties.

So how big is the industry really? You might be surprised by the answer! According to research conducted by Pkdata, the total market size for the pool and spa industry in the US alone was estimated to be around $37.1 billion in 2018, with projections to reach over $39 billion by 2023. That’s an enormous figure, and one that showcases the immense potential this industry has.

If you’re interested in learning more about what makes the pool and spa industry such a significant economic force, read on!

Global Market Size of the Pool and Spa Industry

Revenue generated by the industry

The pool and spa industry is a multi-billion-dollar sector that continues to grow at an impressive rate on a global scale. In fact, as per reports, in 2019, the overall value of this market was estimated to be around $28 billion.

This increase in revenue comes from various factors, such as homeowners investing more money in their backyards as well as commercial places like hotels and resorts upgrading their aquatic facilities to cater to customers’ demands for water sports amenities.

The United States leads the market with its annual sales exceeding $3 billion, while Europe and China follow close behind with a high demand for luxury swimming and bathing experiences.

Trends in the industry

The industry has seen many trends over the years that have contributed to its growth. An increasing number of people are installing backyard pools and spas as they are seeking relaxation, entertainment, or health-related benefits right within their homes.

In recent times, there has been an introduction of smart technology enabled pool equipment that allows users to control their pool’s temperature and chemical balance remotely through smartphones and tablets. This innovation has made it easier than ever before for consumers to maintain their water quality and save energy costs simultaneously.

Moreover, eco-friendly products and practices are becoming increasingly popular, earning greater attention in terms of sustainable designs and functionality. Also, there is rising awareness for creating safer pool environments, contributing to research into non-slip surfaces and better fencing systems.

The Growth of the Industry

Factors driving the growth

The pool and spa industry has seen tremendous growth in recent years, thanks to several factors. One of the main drivers is the growing trend towards outdoor living and entertaining spaces. Homeowners are increasingly looking to create their own private oases at home, complete with custom designed pools, spas, and water features.

In addition, advances in technology have made it easier than ever to maintain and enjoy a backyard swimming pool or hot tub. From automated cleaning systems to smartphone apps that allow you to control your pool’s temperature and chemical balance from anywhere, these innovations have helped make owning a pool more accessible and convenient for homeowners around the world.

Finally, the rise of environmentally friendly designs and practices has also contributed to the growth of the pool and spa industry. As consumers become more aware of the impact of their choices on the planet, eco-friendly options such as solar heaters, energy-efficient pumps, and water-saving technologies have gained popularity among those who want to enjoy the benefits of a pool while minimizing their carbon footprint.

Emerging markets in the industry

While the pool and spa industry has traditionally been dominated by North America and Europe, emerging markets around the world are quickly catching up. Asia-Pacific, Latin America, and the Middle East are all poised for strong growth in the coming years, driven by rising incomes and an increasing demand for luxury goods and services.

Within these markets, there is significant potential for growth in both residential and commercial segments. In China, for example, the government’s “Healthy China 2030” initiative aims to promote healthy lifestyles, which includes supporting the development of public fitness facilities and aquatic centers. This presents a huge opportunity for companies in the pool and spa industry to expand into new markets and tap into a growing pool of potential customers.

Other emerging markets, such as India and Brazil, are also showing strong growth in the residential pool and spa market. With rapidly expanding middle-class populations and an increasing interest in outdoor leisure activities, these countries represent a significant growth opportunity for companies in the industry.

Innovations in the industry

The pool and spa industry is constantly evolving as companies develop new technologies and designs to meet changing consumer needs. Some of the most exciting innovations in this space include:

  • Saltwater chlorination systems: Instead of using traditional chlorine tablets or liquid, these systems use salt to create a natural form of chlorine that is gentler on skin and eyes.
  • Smart technology: From high-tech lighting options to advanced automation systems, smart technology is making it easier than ever to control and enjoy your backyard oasis from anywhere in the world.
  • Natural pools: These chemical-free pools use plants and other natural filtration methods to keep the water clean and clear, creating a more eco-friendly alternative to traditional swimming pools.
  • Luxury features: With custom lighting, built-in benches and lounges, waterfall features, and infinity edges, today’s high-end pools and spas offer a level of luxury and customization never seen before.
“As advancements continue to emerge, it’s exciting to imagine what new developments will arrive and take the industry to greater heights,” says John Gonsalves, president of Pool & Spa Depot.

The Regional Breakdown of the Industry

North America

The pool and spa industry in North America is booming, with an estimated value of $22 billion. The United States dominates this market, accounting for more than 80% of total revenue. The hot climate in states like California, Florida, and Texas make it a popular destination for outdoor pools and spas.

The demand for eco-friendly products has increased in recent years, leading to new technologies being developed for water treatment, heating, and energy efficiency. With higher disposable income, homeowners are investing in their backyards by creating personal retreats that include swimming pools, hot tubs, and saunas.

In Canada, the demand for above-ground installations and portable hot tubs is rising due to the harsh winters, along with the popularity of seasonal homes or cabins. Although this region represents a smaller portion of the market compared to the US, growth is still expected as consumers look towards recreating resort-style experiences at home.


The European pool and spa industry is valued at around €9 billion and continues to grow annually. Germany holds the largest market share followed by France, Italy, and Spain. Exotic materials such as natural stone and glass mosaic tiles have become increasingly popular for high-end projects as they give unique design aesthetics.

Wellness and hydrotherapy features added to pools and spas are driving customer spend, with saltwater systems becoming the norm over traditional chlorine treatments. Heat pumps and solar panels are also in high demand for those seeking sustainable solutions for their homes or commercial properties.

In countries like Sweden and Finland, where temperatures can drop to -40C, heated indoor pools are common fixtures in residences and public buildings alike. It’s predicted that the market will continue to thrive as younger generations prioritize experiences over ownership, making luxury swimming pool installations and spas a popular investment.

Asia Pacific

The Asia Pacific region is the fastest-growing market in the industry, with an estimated value of $8.5 billion. This is due to increasing urbanization, disposable income, and tourism across countries like China, Japan, Australia, and South Korea. Resort-style hotel chains have been expanding, leading to higher consumer demand for luxurious pools and spa experiences.

Trends such as saltwater systems, natural materials, and automated control systems are gaining popularity amongst the Asian consumer base. Demand for high-end designs and smart technology features for both indoor and outdoor environments have become a must-have for affluent homeowners seeking personalized comfort.

Furthermore, public health authorities increasingly recognize that aquatic exercise in therapy or rehabilitation for chronic illness can aid recovery significantly. Therefore, more communities invest in public-indoor-pools accessibility because it will foster healthy lifestyles within their population groups. Although the growth rate is at an all-time high, there’s still room for expansion with emerging markets in Southeast Asia showing potential for future growth.

The Competitive Landscape of the Industry

Key players in the industry

The pool and spa industry is filled with a variety of companies, both big and small, that provide products and services for residential and commercial customers. Some of the major players in the industry include Hayward Industries, Pentair Ltd., Zodiac Pool Systems LLC, Latham Pool Products Inc., BioGuard, and SwimEx.

In addition to these larger companies, many local and regional businesses also operate within the industry, providing customized products and personalized services to their clients.

With a diverse range of companies operating within the market, customers have plenty of choices when it comes to selecting a provider for their pool or spa needs. This competition has helped keep pricing reasonable and encouraged innovation as companies strive to stand out from their competitors.

Market share of the major players

According to a report by IBISWorld, the pool and spa maintenance industry generates approximately $13 billion revenue annually, with an annual growth rate of 4.1% as of 2021. Out of all the major players, Hayward Industries holds the largest market share at about 25%, followed closely by Pentair Ltd. at 23%. Meanwhile, Zodiac Pool Systems LLC owns around 17% market share while Latham Pool Products holds roughly 10% of the share. The remaining smaller companies collectively make up the remainder of the market.

This data highlights how despite the presence of several large established companies, there remains a significant amount of room for other businesses to enter and compete within the industry.

Moreover, this information reveals that consumer preference often depends on factors such as price, quality, customer service, and reputation – which impacts how much business each company can attract over time.

Strategies adopted by the major players

Each of the leading pool and spa companies has their own unique strategies to maintain and grow their market share. For example, Hayward Industries emphasizes on energy-efficient products that help customers save money over time by lowering utility bills. Meanwhile, Zodiac Pool Systems LLC focuses on product innovation – developing new and better pool cleaning machines, while Pentair Ltd.’s primary strength is in promoting after-sales services to its clients. Furthermore, Latham Pool Products Inc. adopts a customer-centric approach, tailoring solutions for each individual client.

“We believe in ensuring every customer understands how important their needs are to us. This helps create long-term relationships,” says Dave Morgavero, CEO of Latham Pool Products Inc.

In general, every company knows that investing in research and development is essential, considering it’s critical for growth and expansion within any industry. Innovation supports introducing new products to gain higher revenue streams or increasing sales from current ones. In conclusion, it’s apparent that maintaining dominance in this competitive industry requires providing quality products, excellent service, and creative marketing so as to build up a steady client base that will keep coming back year after year.

The Impact of COVID-19 on the Industry

Effects of the pandemic on the industry

The pool and spa industry is one of the many industries that suffered the impact of the COVID-19 pandemic. With restrictions placed all over the world to slow down the spread of the virus, the demand for these products decreased significantly. Many homeowners were uncertain about their financial stability and held back on investments in luxury items such as pools and spas.

Furthermore, manufacturing plants worldwide had to close temporarily or reduce production capacity due to safety protocols required because of COVID-19. This led to supply chain interruptions, making it difficult for the industry to keep up with orders – leading to delayed shipments and unsatisfied customers.

All in all, the pandemic put a significant strain on the industry’s bottom line by disrupting both demand and supply chains. As a result, many businesses have struggled to survive during this period.

Changes in consumer behavior

As people avoided public places like community swimming pools, many turned to private options to escape the heat and monotony of staying cooped up at home. Homeowners who already had pools and spas found themselves using them more than usual, which caused an increase in demand related to maintenance and cleaning products.

Additionally, there was a shift towards contactless purchasing and installation procedures as consumers sought to minimize risk to exposure from contracting the virus. Thus, to maintain operations, companies had to adapt quickly to meet changing consumer needs. The industry saw a rise in technology-driven sales approaches, including virtual tours and consultations.

In conclusion, customer behaviour shifted during the pandemic, forcing the industry to adjust marketing and operational strategies, particularly meeting requirements for hygiene measures and safe social-distancing practices while sustaining business revenue streams.

The outlook for the industry in a post-COVID world

The industry is not expected to show immediate strong growth until the pandemic stabilizes. With rolled-back restrictions, many homeowners may feel more confident in investing in their home outdoor spaces for future staycations.

It is critical that companies maintain flexibility and agility in their business models as they seek to adapt to emerging consumer trends throughout this period of accelerated change masked by COVID-19.

To survive in the long run, businesses must adjust their operations systems and processes continually while maintaining focus on delivering quality products that appeal to a heterogeneous and ever-changing audience.

In summary, perseverance amidst the crisis will pay off with the potential return of customers who hold back spending during the height of the pandemic.

Frequently Asked Questions

What is the current size of the pool and spa industry?

The pool and spa industry is valued at around $36 billion globally. In the United States alone, the industry generates over $15 billion in revenue annually. The industry includes various products and services such as swimming pool construction, hot tubs, maintenance, and repair services.

How much has the pool and spa industry grown in recent years?

The pool and spa industry has experienced steady growth in recent years. In the United States, the industry saw a 4.5% increase in revenue from 2018 to 2019, and a 3.3% increase in the number of businesses. This growth is attributed to factors such as increased consumer spending, a growing interest in health and wellness, and rising demand for outdoor living spaces.

What factors contribute to the growth of the pool and spa industry?

Several factors contribute to the growth of the pool and spa industry. One of the biggest factors is the increasing demand for outdoor living spaces and the desire for a personalized backyard oasis. Additionally, the industry is driven by advancements in technology, such as energy-efficient pool pumps and smart pool automation systems. The growing focus on health and wellness is also driving the demand for products like hot tubs and swim spas.

What is the projected growth rate for the pool and spa industry in the next five years?

The pool and spa industry is expected to continue to grow over the next five years. According to a report by Technavio, the global pool and spa market is projected to grow at a compound annual growth rate of over 4% from 2020 to 2024. Factors contributing to this growth include increasing disposable income, a growing interest in outdoor living, and advancements in technology.

What is the geographic distribution of the pool and spa industry?

The pool and spa industry is distributed globally, with the United States being the largest market. Other significant markets include Europe, Asia Pacific, and Latin America. In the United States, California is the largest market for the pool and spa industry, followed by Florida and Texas.

What are the top companies in the pool and spa industry?

The pool and spa industry is highly fragmented, with numerous small businesses and regional players. However, some of the top companies in the industry include Hayward Industries, Pentair, Zodiac Pool Solutions, and Fluidra. These companies offer a range of products and services, from pool equipment and maintenance to pool construction and design.

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